HIV/AIDS News & Information

Mass-media channels, such as television and radio, have been recognized as being important sources of health information for Hispanic Americans. For example, television and radio appear to be the most popular and influential media from which Hispanic Americans obtain information about AIDS. Projects such as ACCESS, a successful media campaign utilizing mostly radio and print [...]

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The current study used data collected via four waves of surveys conducted before and after implementation of a Spanish-language, mass-media campaign targeting organ donation among Spanish-dominant Hispanic Americans [...]

Demographics
Data from the Pima and Maricopa surveys indicate that the samples from these counties vary in regard to their demographic characteristics. In general, as compared to Pima, respondents in Maricopa are significantly less acculturated (Table 1). Thus, analysis of the Maricopa data can best be viewed as an assessment of a replication in a less [...]

The mass-media intervention was implemented in Pima from January through June 2001 and implemented in Maricopa from September 2001 through July 2002. The main intervention consisted of four Spanish-language, 30-second television advertisements and two Spanish-language, 60-second radio advertisements. The same television advertisements were utilized in both counties. The radio advertisements airing in Pima were supplemented [...]

INTRODUCTION
The study reported herein was designed to assess the impact of a Spanish-language, mass-media campaign targeting organ donation among Hispanic Americans in two urban Arizona counties. There is a vital need for donated organs, especially kidneys, among Hispanic Americans—a group comprising approximately 25% of Arizona’s population. Nearly 1.2 million out of 30 million Hispanic Americans [...]