06 Sep
Hispanic Organ Donation: Impact of a Spanish-Language Organ Donation Campaign. DISCUSSION
In general, the mass-media campaign was successfully implemented and attained substantial exposure among the target audience of Hispanics in both Pima and Maricopa. Staggering the implementation—first in Pima then in Maricopa—allowed the second implementation of the campaign to serve as a replication. Moreover, given that Hispanic Americans from Maricopa appear to be less acculturated than [...]